GUCCI GOES GREEN

Italian fashion house Gucci has revealed a series of eco-friendly initiatives with the aim of reducing the company’s impact on the environment. The main focus of the proposals is to cut paper consumption and reduce Carbon dioxide omissions. The Italian luxury brand has redesigned their packaging using only FSC Certified 100 per cent recyclable paper. The new shopping bags will featured a de-bossed logo with both ribbon and garment bags have been changed from polyester to ribbon. In addition the label is to replace all of its mannequins with a new eco-friendly version, and will cut the number of gift boxes sent out to customers. “This project proves that you sacrifice nothing creatively when working with environmentally friendly materials,” said Gucci creative director Frida Giannini. The initiative will be introduced in all of its 284 stores starting this month.

Apart from packaging, Gucci is pursuing energy-saving initiatives in their retail stores and also aims to reach the following targets by the end of this year: a reduction of 35 tons of plastic waste; a reduction of 1,400 tons of paper consumption. A reduction of 1,400 tons of paper consumption, a reduction of about 10,000 tons of Co2 emissions; and a reduction of about 4 million litres of gas oil consumption.