Russian Standard Vodka Launches in South Africa – Going Global

Russia’s No. 1 Premium Vodka Partners with Leading South African Distributor

Cape Town, South Africa, November 29th , 2011- Russian Standard Vodka, the number one premium vodka in Russia, today announced the launch of Russian Standard Original and Russian Standard Gold vodka in the South Africa market through a partnership with ABV Brands, one of the country’s leading independent spirits distributors. We are pleased to introduce consumers in South Africa to the number one premium vodka in Russia through our partnership with ABV Brands» said Jonathan Stordy, CEO of Russian Standard Vodka International. This launch represents another step in becoming a leading player in a global premium vodka market. We are confident that our brands are positioned well in the South African market and we look forward to growing our sales and market share quickly.

Ranked by key sources on the global alcoholic beverage industry such as IMPACT, Drinks International and IWSR as one of the fastest growing premium spirits brands the world, Russia Standard Vodkas partnership with ABV Brands is a clear demonstration of both companies desire to make Russian Standard the number one premium vodka brand in South Africa.

Daniel Hawkins of ABV Brands, said, Russian Standard is the only premium vodka available in South Africa that is truly Russian because it is 100% produced in Russia, made with Russian ingredients, distilled and bottled in Russia, and it has strong credentials as Russia’s number one premium vodka brand. We are excited to bring Russian Standard to South African vodka consumers and feel that the brand is well positioned for success in this market, where vodka represents one of the top 3 spirit categories.

Via: Russian Standard