Lamborghini Expands Brand
Italian supersports car manufacturer Automobili Lamborghini has opened Lamborghini Macau expanding the Lamborghini network to 15 dealerships in mainland China.
Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.,said: “The opening of a Macau location is an important part of our representation in China, and reflects the potent growth opportunity in the region.
“The dealership in Macau is the latest development in Automobili Lamborghini’s strategy for growing its robust worldwide network, and reflects the significance of the brand in China. Located in central Macau, the new Lamborghini showroom incorporates theLamborghini brand concept. The dealership is operated by Kam Bo Motors Limited, selected by Lamborghini as its commercial partner within the important Macau market for its expertise in the luxury car sector.
Lamborghini sold in China 206 cars in 2010, with a growth of 150% over 2009.Deliveries in the first half of 2011 were up to 138 units, more than 60% growth versus 2010. Sales are expected to grow further by the end of this year, alsothanks to the first deliveries of the over 200 ordered Aventadors LP700-4.
Lamborghini has also celebrated ten years in Singapore with a celebration party, organized by Lamborghini Singapore. The exclusive event included the official unveiling of the new V12 flagship model, the Lamborghini Aventador LP 700-4, and a charity auction raising nearly $200,000. A guest of honor, Automobili Lamborghini’s President and CEO Stephan Winkelmann paid tribute to the Singapore dealership’s significant achievements under managing director Melvin Goh.
Singapore, one of Automobili Lamborghini’s top performing dealers, has an astounding year-and-half of orders for the new Aventador LP 700-4. With the highest number of deliveries per capita, Singapore has become among Lamborghini’s most significant markets.