Lebron James has created another signature model shoe. This is the seventh version of James signature shoe line. With this Air Max, Nike has pushed the limits of technical innovation in a basketball sneaker. The shoe features a full-length airbag cushioning system and a flywire upper that uses high-tensile cables to provide extra stability. The sneaker was designed over an 18-month period with heavy involvement and creative input by Lebron himself.
This shoe is innovative and the trend of the future and enables a sneaker for both strength and comfortable wear. On the outsole, five flex grooves represent the five players on the court while 23 stripes in the midsection represent LeBron’s number. The outsole also features a 3D decoder key which, when the shoe is rotated, displays LeBron’s credos – Passion, Fearless, Tradition, Community, Family, Loyalty – and other call-outs from his life.
Additionally, the seven Nike Flywire strands on the tongue of the shoe represents the Nike Air Max LeBron VII as the seventh shoe in the signature series. This same call-out is repeated with the V-shaped metal eyelets on the top of the shoe and Roman numeral II embossed directly underneath it.