Ralph Lauren published the looks for their three subsidiary brands Black Label, Purple Label, and Polo by Ralph Lauren for the Spring/Summer of 2010 continuing to develop the classic look that has won them devotees the world over and made them a household name. Ralph Lauren’s Spring/Summer 2010 collection is the biggest collection for the designer yet.
Across all three sub-brands the looks project confidence and a sense of bonne vivant balanced with fun and practicality. Black Label’s tailored wear hones in on understated, worldly flavor and flow while Black Label’s sportswear hints at futurism, moving forward with high tech materials and shine but with an underlying sensibility that doesn’t outlive its usefulness.
Purple Label maintains the lavish side of things, with first class tailoring and blues and blacks to be thrown in the mix with multi-colored sweaters and geometric patterns. The Polo sportswear continues the low key, vintage feel that has earned it fans for generations. The tailored clothing is all about light fabrics, plaids and pastels. Ralph Lauren will be everywhere this Spring and Summer and will brighten any room or venue you attend!